a system made out of real life
We believed that Smart Homes, which has typically been an exclusive concept, can actually be inclusive.
That's why we became obsessed with understanding the real needs of real people from all around the world. After meeting and observing hundreds of people, we identified a number of common themes.
as you see in real life
We discovered that users had a hard time equating the abstract representations of their homes and products in the app with reality.
as you see in the app
That's why we made the elements in the app represent reality as much as we can while keeping just the required level of abstraction in small symbols.