Blog
About
I love design, I love people and I love the planet we live on. Dedicated to creating meaningful experiences that bridge people, society and planet while designing delightful moments. Cautiously optimistic that technology will eventually blend into our lives seamlessly..
My recent talks, podcasts and general ramblings below.
Online Talk
A talk about how we designed a smart home system for the real needs of real people using UX Principles and learning from our mistakes. Watch on YouTube.
Article
Exclusive interview to The Verge about our upcoming IKEA Home smart system 2. We have covered the lovely Shortcut Button, new onboarding experience and more.
Podcast
Talked to the talented Nicole Michaelis about Content, UX Writing, AI and why ChatGPT probably won't steal your job unless you are smart about it. Listen on Apple Podcasts.
Chat about future hybrid design experiences with the amazing Sebastian Gier. We explored the intersection of Interaction and Industrial Design. Listen on your favorite podcast service.
Designing for the real needs of real people. Inclusive Design for smart homes that respect the limitations of real life. Watch on YouTube.
My passion and joy is assembling and leading stellar teams that deliver meaningful value for people, planet and business.
IKEA.com
I recently joined the amazing team that is orchestrating global digital footprint of IKEA: IKEA Design System SKAPA, Digital Retail Guidance, Global IKEA website, Knowledge Graph, SEO are all under this framework. Stay tuned for updates.
Home smart
Established the first customer-facing UX Team at IKEA of Sweden with the mission of bringing the smart home to the many people. Responsible for all physical and digital experiences for Home Smart IoT products. Collaborating with companies like Apple, Google, Amazon, Sonos and Spotify. Leading an amazing team of internal and external UX people. Shifting culture and processes through UX Strategy and Principles.
See Case Study
Car Thing
UX Lead for the public beta of Spotify Car Thing. Overall UX approach in order to convert the research into a well-rounded execution that maximized learning opportunities for this mountain bet. Analysis of the platform context to bring clarity and focus into the UX.
Get A Room
UX Lead for the Get A Room app as an "oasis in the corporate desert" which also continued into several projects including Pusco and room finder. Lead the efforts for research and design through a small but effective team in record time-to-market. Kickstarted a major shift in approach to UX at Evoko.
UX Vision & Strategy
Creative Lead & Project Manager for a fluid team of designers, coders, researchers, and prototypers working with future vision of the end user experience through prototyping and meaningful innovation. Spearheaded the first user-experience focused design process and applied meaningful innovative solutions to real-life problems using experience prototypes and user tests. Nexus project impacted Boeing on a strategically on C-level - for example - in a decision for the company to develop their own airplane seats.
Design, Strategy & Vision
Innovation and creative direction for strategic projects including early concepting and exploration for Smart Watch, Walkman, Android, PlayStation... Lead Industrial Designer of phones & accessories with Hands-on design + team lead. Cross-disciplinary innovation work together with Human-Interface Designers and Interaction Designers. Walkman Design Strategy Lead Creative lead for the Walkman Design Strategy (aka Mr. Walkman) for 2007-2009. Leading a team of 8-10 designers end-to-end breaking some business records along the way.
Virtual Running Coach
Virtual Running Coach with voice guidance and advanced metrics for Danish startup SHFT. UX Strategy Lead as well as a close collaboration with C-Suite for early investor meetings to raise funds. Very iterative process close to developers and business.
UX Strategy
UX Strategy and portfolio roadmap for Aether Things during my time at Above (HOWL&Frankly). One of the most ambitious early AI Music startups in Silicon Valley funded by Skype co-founder Janus Friis. Covered by Wired, The Verge, New York Times, and more.
artificial intelligence
leadership
strategy
motivation
