IKEA of Sweden
Established the first customer-facing UX Team at IKEA of Sweden with the mission of bringing the smart home to the many people. Responsible for all physical and digital experiences for Home Smart IoT products. Collaborating with companies like Apple, Google, Amazon, Sonos and Spotify. Leading an amazing team of internal and external UX people. Shifting culture and processes through UX Strategy and Principles.
Get A Room
UX Lead for the Get A Room app as an "oasis in the corporate desert" which also continued into several projects including Pusco and room finder. Lead the efforts for research and design through a small but effective team in record time-to-market. Kickstarted a major shift in approach to UX at Evoko.
UX Vision & Strategy
Creative Lead & Project Manager for a fluid team of designers, coders, researchers, and prototypers working with future vision of the end user experience through prototyping and meaningful innovation. Spearheaded the first user-experience focused design process and applied meaningful innovative solutions to real-life problems using experience prototypes and user tests. Nexus project impacted Boeing on a strategically on C-level - for example - in a decision for the company to develop their own airplane seats.
Design, Strategy & Vision
Innovation and creative direction for strategic projects including early concepting and exploration for Smart Watch, Walkman, Android, PlayStation... Lead Industrial Designer of phones & accessories with Hands-on design + team lead. Cross-disciplinary innovation work together with Human-Interface Designers and Interaction Designers. Walkman Design Strategy Lead Creative lead for the Walkman Design Strategy (aka Mr. Walkman) for 2007-2009. Leading a team of 8-10 designers end-to-end breaking some business records along the way.