A smartphone - as an object - is equipped with and required to become a medium for the content. Therefore the design has to be a canvas that serves this purpose. The story behind this product line is long and involves many efforts that ultimately made it into a cornerstone.
From start to finish, this project has been driven by user needs and desires. In many instances, stylistic designer urges tried to take over but the result has been a clear reflection of the initial goal.
My role started in creating the platform and the strategy that led to the global XPERIA Z series. I also had the privilege to take this special concept to production thanks to Tom Waldner, Daniel Mauritzson and Matthias Kierysch.