Imagination is what makes us human. The omission of a part sometimes strengthens an object as a whole.
Design and detailing was carefully executed with the utmost attention to brand value. Especially for the whole NXT Series (XPERIA S, P and U) the whole company joined forces to create a signature design language.
My role was bringing this product to market without compromise to the original design intent which involved many tough rounds of negotiations both with engineering and manufacturing specialists. Special thanks to talented Shinsaku Hirano for a great project to take over.