Yes. Form follows function but sometimes function is inspired by the simplest of forms. Like a cylinder. Imagine the curiosity of a child looking at the world through a tube. The idea was to create a camera like no other. One that consists of only the lens.

 
 

The final design has been successfully executed by the Cyber-shot design team into the QX series. It is a product that questions the paradigm of a typical camera in many aspects.