Bilgi Karan - UX Leader
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Cyber-Shot QX

SONY Cyber-shot QX Series



Yes. Form follows function but sometimes function is inspired by the simplest of forms. Like a cylinder. Imagine the curiosity of a child looking at the world through a tube. The idea was to create a camera like no other. One that consists of only the lens.


The final design has been successfully executed by the Cyber-shot design team into the QX series. It is a product that questions the paradigm of a typical camera in many aspects.