Bilgi Karan - UX Leader

BIC Bluetooth

BIC Bluetooth Voice



This was a concept that I initiated during my first years at Sony Ericsson as an exemplification towards external interfaces and smart interactions. It addresses the trend of phones getting bigger and bigger with the introduction of a simplified interface that is much more portable and practical than a phone for many use cases.


The concept and the underlying strategy led way to a new product category and many products including LiveView, the father of Sony SmartWatch.