Sony Ericsson Cedar

The aim of this project was to bring the new age (namely social networking) to the masses who does not have access to a smart phone.

The side profile is the negative space between two composite curves that ensures a good hand fit.

Core + Skin Concept: It gives clues about how the product is constructed while maintaining a strong balance.

A great deal of effort has been spent on the usability of the hardware. The navigation key is made from a solid block of aluminium to ensure longevity.

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