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A New ID - My Design Philosophy


The power of making things work beautifully is surely more attractive than making beautiful things.

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A New ID - My Design Philosophy


The power of making things work beautifully is surely more attractive than making beautiful things.

ID has the innate ability to look beyond the looks of things, discover patterns in behavior and furthermore turn these findings into tangible results as products. Nothing in this process dictates that aesthetics take the front seat so comfortably, leaving no room for any other criteria. Designing products should be a intermediary tool, not the end goal. The end goal should be the quality of user’s experience with a system, the impression, the benefit, the stimulation, the learning, the pleasure…

CV


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CV


Currently I am working as a Designer at Howl Design Studio AB in Malmo. I help our clients - especially startups - with Strategy, ID, and UX. 

Contact


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Contact


MALMÖ

Saltimporten
Grimbygatan 24

 

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